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We all see what happens once the photos and videos go through hours and sometimes days of editing, but how did we capture that shot, that mood, and that vibe? My name is Evan Tanaka and I am the Sr. Content Producer here at Wolf & Shepherd. My goal of the Behind the Lens series is to give you a peek of what goes into creating content at Wolf and Shepherd and take you with me on location to show you the thought process, the concept, and sometimes the accident that is content production. I want this to be an open forum so please feel free to comment and question because the thing about content production is that it's ever evolving and there is no absolute method of doing something. Yes, there are basic principles that one should follow, but ultimately it's up to you. This is why we have to constantly learn or else we're SOL. Follow us on social media, @wolfandshepherd, where I will be uploading live BTS (behind the scenes) from all of our shoots as well as the finished content pieces.
This is not the philosophical question that everyone at different points of their lives feel inclined to ask themselves before getting a new tattoo that is sure to make their parents cringe. This is a question that I pose for why should you care at all about what I have to say. The truth is, a lot of this is my opinion and should be taken with a grain or even a spoonful of salt. But to give you a brief background of how came to be at Wolf & Shepherd producing content I will start with that I have always been passionate about art, but wasn't sure how to turn it into a career. I drew and took photos from an early age all the way through grad school but always going about it as a hobby more than something to keep a roof over my head. It wasn't until 2013 when I started taking it more serious.
I started off with small projects with friends and colleagues, but slowly crawled my way to work with brands. Most of the time it would be local brands that would hire me out for various reasons like writing copy, taking photos, and even designing logos. However, I always enjoyed the process of taking photos the most. I would build relationships with people on set and for that brief 2-3 hours I was with them I felt connected and sometimes those relationships would turn into friendships. Everything changed for me when I started experimenting with videography. I should also include that I did not go to school for this. In fact, I received my BS in Kinesiology and a MBA with a specialization in marketing. I digress... Videography was a new very interesting media for myself. I always wanted to be a part of a commercial set, but never knew how to get there. The lesson here is to just go for it. If you have a camera now-a-days chances are it can do video. Learn it, study it, and experiment with it because a content producer that is well rounded is much more valuable than a one trick pony... sorry for the 1890's reference that needs to be updated.
After becoming fairly confident in handling both photo and video content I began to focus more time in working with bigger brands. Brands that I got the opportunity to work with were brands like Nike, Thread Beast, T-Mobile, Morphe, Fit-Bit, House of Hoops, and some other not so recognizable names. This is when Wolf & Shepherd found me , dare I say saved me, from a day job in finance moonlighting as a "creative." They brought me here, at least from my POV, because the fact that I had an ability to problem solve, learn quickly, and a hustle that mirrored the very personality of the brand.
I'll end with this, I do not pretend to know everything. I still am learning everyday and encounter both photographers and videographers that I admire daily, but I want to share what I learn, what I see, and the mistakes that I make growing into this role. I hope I can lend some knowledge of what goes into a shoot and inspire people that if you're willing to learn, work hard, and accept that failure is imminent, picking up a camera can be the best thing whether or not you want to do it full-time!
Until next time. Cheers!
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