From Athlete to Entrepreneur

From Athlete to Entrepreneur

Last week, Wolf & Shepherd founder and CEO Justin Schneider participated in a panel discussion hosted by Luma Launch in Santa Monica. The conversation highlighted the unique challenges that come with the transition from athlete to entrepreneur-- as well as uncovering some of the parallels between the two.

Speaking about Wolf & Shepherd’s scrappy beginnings, Justin spoke about how sharing his authentic passion for design and performance brought around to the brand’s first customers. Three years later, maintaining a clear vision and communicating it with purpose remains an incredibly important part of generating opportunities and partnerships, he said. Instead of relying on a network or relationships with high-profile spokespeople, he argued that turning the tide of public opinion through informative (yet still aspirational) content is what has brought people around to the brand.

Speaking about moving from sport into the business world, Justin revealed that the same qualities that worked to his advantage on the field have informed his philosophy as the head of his own brand. His tendency toward teamwork, his leadership abilities and of course, his competitive edge, all draw from his instincts as an athlete.

Other panel participants included Marcellus Wiley of Fox Sports, who spoke about his transition post-NFL to being a sports commentator; Anthony Katz of Hyperice, whose performance-improving recovery tools have become indispensable to numerous pro-athletes; and Kareem Rush, who has dabbled in everything from styling to singing since he retired from the NBA.

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SwiftKnit™ Derby

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SwiftKnit™ Derby

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SwiftKnit™ Derby

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SwiftKnit™ Derby

Heather Gray | White

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SwiftKnit™ Derby

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SwiftKnit™ Derby

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Closer™ Loafer

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Closer™ Oxford

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Dusty Blue | White

SupremeKnit™ Trainer

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Sandstorm | Vanilla

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Honey | White

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Cruise™ Tre

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Milano | Vanilla

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Faded Orange | White

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Oasis Blue | White

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SwiftKnit™ Loafer

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SwiftKnit™ Loafer

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SwiftKnit™ Loafer

Heather Gray | White

SwiftKnit™ Loafer

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A NEW ERA

The Future is at your feet

Built from the finest materials we could find and the innovative comfort of the best running shoes, Wolf & Shepherds are a different kind of shoe. Experience them for yourself and never sacrifice style for comfort again.
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9 Colors Available

Crossover™ Victory Trainer

Regular price Starting at $269
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Mens Crossover™ Victory Trainer White / White  Knit Mesh / Leather View 1
Mens Crossover™ Victory Trainer Khaki / Honey  Knit Mesh / Leather View 1
Mens Crossover™ Victory Trainer Navy / White  View 1
Mens Crossover™ Victory Trainer Honey / White  View 1
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Mens Crossover™ Victory Trainer Light Blue / White  View 1
Mens Crossover™ Victory Trainer Off White / White  View 1
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Mens Crossover™ Victory Trainer Lemon Ice / White  View 1
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SwiftKnit™ Derby

Regular price $179
Regular price $179 Sale price $179
Mens SwiftKnit™ Derby Navy / White  View 1
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Mens SwiftKnit™ Derby Desert / White  View 1
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Mens SwiftKnit™ Derby Heather Gray / White  View 1
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Closer™ Loafer

Regular price $375
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Mens Closer™ Loafer Black / Black  calfskin View 1
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Closer™ Oxford

Regular price $395
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Mens Closer™ Oxford Black / Black  View 1
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Crossover™ Longwing

Regular price Starting at $229
Regular price $289 Sale price Starting at $229
Mens Crossover™ Longwing Black / White  Calfskin View 1
Mens Crossover™ Longwing Honey / White  Calfskin View 1
Mens Crossover™ Longwing Maple / White  CALFSKIN View 1
Mens Crossover™ Longwing Cognac / White  SUEDE View 1
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Mens Crossover™ Longwing Navy / White  Suede View 1
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SupremeKnit™ Trainer

Regular price $199
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Mens SupremeKnit™ Trainer Gray / White  View 1
Mens SupremeKnit™ Trainer Dusty Blue / White  View 1
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Mens SupremeKnit™ Trainer Desert / White  View 1
Mens SupremeKnit™ Trainer Navy / White  View 1
Mens SupremeKnit™ Trainer Milano / Vanilla  View 1
Mens SupremeKnit™ Trainer Sandstorm / Vanilla  View 1
Mens SupremeKnit™ Trainer White / Vanilla  View 1
3 Colors Available

Cruise™ Hi Sneaker

Regular price $229
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Mens Cruise™ Hi Sneaker White / White  View 1
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Crossover™ Mid

Regular price $269
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Mens Crossover™ Mid Honey / White  NUBUCK View 1
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Crossover™ Loafer

Regular price $279
Regular price $279 Sale price $279
Mens Crossover™ Loafer Honey / White  Calfskin View 1
Mens Crossover™ Loafer Black / White  Calfskin View 1
Mens Crossover™ Loafer Navy / White  Suede View 1
Mens Crossover™ Loafer Stone / White  Suede View 1
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Cruise™ Tre

Regular price $229
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Mens Cruise™ Tre White / White  View 1
Mens Cruise™ Tre Navy / White  View 1
Mens Cruise™ Tre Black / White  View 1
Mens Cruise™ Tre Lunar Gray / Vanilla  View 1
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Cruise™ Mule

Regular price $199
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Mens Cruise™ Mule Milano / Vanilla  View 1
Mens Cruise™ Mule White / White  View 1
Mens Cruise™ Mule Warm Gray / White  View 1
Mens Cruise™ Mule White / Vanilla  View 1
Mens Cruise™ Mule Faded Orange / White  View 1
Mens Cruise™ Mule Lunar Gray / Vanilla  View 1
Mens Cruise™ Mule Black / White  View 1
Mens Cruise™ Mule Honey / White  View 1
Mens Cruise™ Mule Oasis Blue / White  View 1
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SwiftKnit™ Loafer

Regular price $179
Regular price $179 Sale price $179
Mens SwiftKnit™ Loafer Navy / White  View 1
Mens SwiftKnit™ Loafer Black / White  View 1
Mens SwiftKnit™ Loafer Stone / White  View 1
Mens SwiftKnit™ Loafer Heather Gray / White  View 1
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Cruise™ Lace-Up

Regular price $199
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Mens Cruise™ Lace-Up White / White  View 1
Mens Cruise™ Lace-Up Oasis Blue / White  View 1
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Monaco Loafer

Regular price $195
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Mens Monaco Loafer Cognac  Suede View 1
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W&S Footbed

Regular price $40
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Cruise™ Slip-On

Regular price $199
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Mens Cruise™ Slip-On Sandstorm / Vanilla  View 1
Mens Cruise™ Slip-On Honey / White  View 1
Mens Cruise™ Slip-On Warm Gray / White  View 1
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No-Show Socks

Regular price $18
Regular price $18 Sale price $18
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Stealth Belt

Regular price $125
Regular price $125 Sale price $125
Mens Stealth Belt Maple  View 1
Mens Stealth Belt Black  View 1
Mens Stealth Belt Oak  View 1
Mens Stealth Belt Chocolate Suede  View 1
Mens Stealth Belt Honey  View 1
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Gift Kit

Regular price Starting at $10
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3 Colors Available

Crossover™ Derby

Regular price $295
Regular price $289 Sale price $295
Mens Crossover™ Derby Honey / White  Calfskin View 1
Mens Crossover™ Derby Maple / White  View 1
Mens Crossover™ Derby Black / White  Calfskin View 1
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Cruise™ Breakaway

Regular price $229
Regular price $199 Sale price $229
Mens Cruise™ Breakaway White / White  View 1
Mens Cruise™ Breakaway Storm / White  View 1
Mens Cruise™ Breakaway Black / White  View 1